McDonald’s said the app made ordering more seamless, so people used it more often. In 2017 in Japan, McDonald’s found that customers using its app spent 35 percent more, on average. Apps let businesses learn more about their customers, make them offers, and nudge them in ways that they hope will lead to more profits. If we’re going to be carrying devices around with us all the time, we might as well make use of them.Īpps offer a promise of convenience for users and, for companies, dollar signs. With the rise of mobile phones came the rise of apps, which, to a certain extent, makes sense. You get an app, a company (and its friends) get your information So we’re all stuck with a bunch of apps floating around on our phones that really, seriously, were not necessary, many of which are tracking us in a way that is also, really, seriously not necessary. We’re all stuck with a bunch of apps floating around on our phones that really, seriously, were not necessary People can use their settings to block some data collecting and tracking, but app makers often find ways to get around that.” “Unfortunately, most businesses use apps to harvest and monetize our personal data. “The proliferation of apps has many benefits for people,” said Karen Gullo, an analyst and senior media relations specialist at the Electronic Frontier Foundation (EFF), in an email. But is the bother worth it to download the app in the first place? And once you do, what about that data trade-off? In an age of endless data breaches, is ordering that Big Mac 30 seconds faster worth the risk of a stolen credit card number?
Consumers are sometimes sold on the convenience ploy - once you’re set up on that McDonald’s app, it does make your next order easier. The hotel has an app, the dentist has an app, the restaurant down the street has an app.Īpps are a way for companies to get customers into their ecosystems, to try to entice them with promotions and discounts, and, importantly, to get their data to track them or send that data to others. But it’s been forever since many people have felt enthusiastic about downloading an application instead of serving customers, apps now serve companies and have transformed into a sort of necessary evil to receive some product or service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Īdmittedly, the cultural peak of “there’s an app for that” mania was years ago, at a moment when, in many cases, said apps actually proposed making our lives better. By submitting your email, you agree to our Terms and Privacy Notice.
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